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Three options for retaining control of distributed content

One of the biggest surprises of my consulting career is that the most expensive technology mistakes I’ve seen weren’t caused by poor procurement. They were caused by decisions that had already been made before procurement even began.
In fact, it’s often the case that procurement exposes problems that already exist.
Far too frequently, organisations focus immediately on the technology. “We need a new LMS / LXP / CRM / CMS / CSM[substitute preferred platform acronym here]”
Instead, it’s far better to start with these two questions:
Technology may be the answer. But it might also be solved through focussing on people or processes - the other two components of a successful operation.
Procurement documents can frequently hide unresolved disagreements within an organisation. Buying in a solution won’t solve those disagreements. It’ll probably exacerbate them.
Each group within an organisation will have different perspectives on the problem. It’s important to involve all stakeholder groups in the conversation. They will help you to gain a holistic view - which may lead you to different conclusion than if you’d just relied on your own viewpoint.
Investing time in building a shared understanding will bring benefits later.
We’ve all come across organisations that suffer from issues like low engagement, poor reporting and manual or error-prone processes.
Technology may solve part of these symptoms, but it’s important first to dig into the causes of the symptoms. For example:
Once the causes are identified, then we can find solutions that will deal with the causes and reduce the symptoms.
Replacing, or introducing, technology can bring in more problems than it solves. Before bringing in something new, it’s important to know the environment you’re bringing it into:
Technology doesn’t exist in a vacuum. Having an awareness of the environment will make it much more likely that you’ll choose the right technology and implement it well.
We all make assumptions, often unconsciously…
By bringing these assumptions into the open - identifying them and considering how we can validate them - we reduce the risk that we’ll make the wrong decision.
Every major project should include deliberate assumption identification and testing.
Evidence provides the foundation on which you can make and back up your decisions. Yes, you’ll never have all the evidence. But, still it’s important to have some. Otherwise your decisions will be made on gut feel - which may work for some people, but is probably not to be recommended.
You might want to consider evidence from sources like:
Good evidence improves decisions.
I see far too many organisations setting out their requirements and interacting with the market before they’ve even considered what they’re trying to achieve. This goes back to the earlier problem definition. Once you’ve defined the problem, you can define success:
Without clear success criteria, vendor comparisons become difficult.
Just like buying a house, technology procurement is a multi-stage process.
Before you start talking to the suppliers, you should have:
The procurement exercise then validates that work (obviously with the option to revisit some of the conclusions drawn as you learn more)
Technology projects rarely fail because procurement was poorly managed. (Although I do know that can happen…)
They often struggle because the thinking before procurement was incomplete.
Those organisations that make the best technology decisions usually spend more time understanding their situation than comparing products.
Before you start your next technology procurement, perhaps ask yourself one simple question:
Do we understand our problem as well as we’re trying to understand the market?
The answer to that question might indicate whether you’re ready to find a solution, or whether you need to do some more thinking first.
[Editor’s note: This article was structured with the aid of AI, based on original ideas provided by the author]
If you'd like to discuss this article, or how I can help you, get in touch.
Posted: 19 July 2026
Tags: Problem identification Supplier selection Assumptions Success criteria
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